In this current depressive economy, there is one area that remains unaffected. – plastic surgery! These chaps are having a field day with their boobie-in-boobie-out procedures! And its not just female customers thronging to get their breasts enlarged, but men too! I read somewhere that last year, the US government billed nearly 3,000 male-boob jobs! That's 3,000 men and countless others who were either too embarrassed or too embarrassed (did I mention embarrassed?) to get their maboobs taken care of. For its not too pleasant a sight (or thought!) for too many.

So why the current surge in boobie men? Good ol' science has done some research and come up with a pretty plausible explanation, the long and short of which is: anything you eat will give you boobs! So make sure you invest in a few pairs of good bras and keep them close by (a bedside drawer is a great hiding place for all your breast accessories) for you never know when you'll wake up with a brand new pair of jugs!

Now this is no laughing matter, nor is it a curse. It's a scientifically acknowledged (doesn't that make you feel so much better?) hormonal imbalance. The human body, both male and female, have both the male sex hormone , testosterone and the female sex hormone, estrogen. Men have a higher amount of testosterone than women do (obviously) – this doesn't include the William sisters (their testosterone level is rumored to be higher than even Arnold Schwarzenegger's!). When the hormonal amounts falter, she-males are born. It's as simple as that.

Apparently, much of the processed food we ingest spikes the estrogen levels in our bodies. Do it for long enough, and it become a chronic Case of the Attack of the Boobies. Other substances promoting estrogen include steroids, alcohol, medicinal drugs, recreational drugs and, recently discovered, some brands of instant coffee! The estrogen spike manifests itself in the form of Gynaecomastia, the fancy-schmancy name for man boobs.

Now don't sweat it out – it's usually harmless Not to your ego though. Gynaecomastia can subside when the element which is causing it is eliminated from the diet. Within a few weeks, you can hope to shed those boobs and normalcy can return. In serious cases (men with boobs for longer than a year), surgery may be required. It's a pretty simple procedure, and a very effective one in eliminating your boobs for ever.

Another useful way to get rid of 'em boobies is by taking hormone repressing drugs. What they basically do is halt the production of estrogen in your body, so the testosterone can catch up and bring your manliness back. These drugs are deemed very effective and cause a complete boob reversal in around 90% of cases.

Guys, another thing – push-ups won't work! You can slog all you want in that dingy gym, but at the end of the day, if you don't quit drinking/drugs/steroids, you're going to have to live with your boobs for a long, long time.